Thread count refers to the number of threads per square inch. In the early 2000’s, companies began using thread count as a marketing tool to convince consumers of the quality of their products. We are here to clear the air so that you can make the best decision when purchasing your home linens.
In the past, lower-quality yarns and threads couldn’t withstand the weaving process. Therefore, products made from them, could never hit the shelves. As the equipment and weave geometry evolved, it became easier for companies to use different methods to incorporate the lower-grade yarns. The jump in technology allowed them to crowd more threads into each square inch of fabric. Thus creating a higher thread count. Soon, they began marketing these products with high thread count as “top tier” products and the demand skyrocketed almost overnight.
The method used to crowd more threads into each square inch of fabric is called double pick insertion. What this means is that for every single vertical thread, they are weaving two horizontal threads. Single pick insertion is a one-to-one ratio – one single vertical thread to each horizontal thread. If a company is trying to save money, they can use lower-grade yarns and the double pick insertion method to get that higher thread count and pass the illusion of a high-quality product. However, this method creates heavier, more fragile products that are often scratchy.
Thread is two or more strands of yarn tightly twisted together. Consequently, before a company can even dream of weaving thread with double or single pick insertion, they have to select their yarn. Yarn quality is dependent on it’s fibers; where they’re from, how they’re harvested and how they’re processed.
Cotton is a popular option when looking for soft, luxurious sheets and linens. Long staple, combed cotton is arguably one of the better yarns to use. “Long staple” refers to the length of the cotton after it’s harvested. This helps give the yarn strength. “Combed” refers to how the cotton fibers are processed. By combing the cotton, the fibers are aligned, impurities are removed, and the yarn is smooth. Read all about cotton quality here.
While the weaving process is important to note, a high-quality yarn creates a high-quality thread. A high-quality threads weaved with double pick insertion can most certainly create a high-quality, high thread count fabric. Due to that fact, you should always check the fabric’s contents. Is it 100% cotton or a blend? Does it note key features of it’s materials (i.e. source, combed vs carded, etc)? You need to find products you can trust!
Trust in Products
Finding products you can trust can be hard. When you’re looking for new sheets and other home linens, bypass the flashy marketing ploys and read the fine print. Don’t let thread count fool you! The absolute best products use high-quality yarns.
At Sevenfold Home, we commit to providing the coziest, softest, highest quality bed linens available. We use superior yarns and weaving equipment to make our sheets — making your bed has never been easier. And you’re in luck; These are the same linens that we’ve been supplying to luxury hotels and spas for over 22 years. We use 100% long staple combed cotton with designs and colors that are timeless. Keep checking back in with us each week as we share our knowledge to keep you, our beloved customer and guest, informed!